Category: Apple
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Balancing Profits: Apple iPhone 15 Pro’s Price Hike
Apple is reportedly considering raising prices on its upcoming premium iPhone models, the iPhone 15 Pro and iPhone 15 Pro Max, according to a recent report from The Information. The potential price increases would aim to offset declining sales and lower profit margins on less expensive iPhone models, as the company strives to maintain revenues…
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Apple CEO Hints at New Top-End iPhone Model with Even More Features and Higher Price
During a recent earnings call, Apple Inc.’s CEO, Tim Cook, was asked about the sustainability of the rising average sales price of the iPhone. In recent years, the cost of a top-of-the-line iPhone model has increased, with the iPhone X that cost $1,150 in 2017 now costing $1,600 for the iPhone 14 Pro Max with…
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Tech Giants Struggle in Q4 2022: Apple’s Sales Plunge, Amazon’s Profits Drop, Alphabet’s Growth Modest
The final quarter of 2022 was a tough time for Apple as the company experienced a drastic decline in sales due to the increasing cost of living. According to the latest numbers, Apple saw a 5% drop in sales in the three months ending December 2022 compared to the same period the previous year, which…
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iFixit Puts the New 2023 MacBook Pro to the Test: Finds Official Apple Repair Guides Easy to Follow but Reduced Repairability
iFixit, a company known for providing repair guides for a wide range of consumer electronics, recently put the official repair guides for the new 2023 MacBook Pro to the test. The company, which is known for taking apart new Apple products as soon as they are released, found that the new laptops are largely similar…
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iOS 16.3 Update: Apple Introduces Physical Key Support for Enhanced Device Security
As predicted Apple just dropped iOS 16.3, one of the biggest changes is the option to use physical security keys for two-factor authentication (2FA) of your Apple ID. This is a game changer for anyone who takes their device security seriously. Physical key support can provide protection against phishing scams that try to trick you…
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Apple Announces HomePod 2
Apple has announced a revised version of it’s 2018 HomePod. The HomePod 2 is designed to deliver exceptional audio quality, with rich, deep bass and clear, detailed highs. It features a custom-engineered high-excursion woofer, a powerful motor that drives the diaphragm 20mm, a built-in bass-EQ mic, and a beamforming array of five tweeters around the…
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Apple’s iOS 16.3 to release next week: New Features, Security Measures and Black History Month Celebrations
Apple just announced iOS 16.3 is set to be released next week. It’s a relatively subdued update, plus they’re celebrating Black History Month with a new Unity wallpaper for the iPhone lock screen and a Unity face for the Apple Watch, both of these features release next week and require iOS 16.3 to work, hence…
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Apple announces MacBook Pro and Mac Mini range updates with M2 series of chips
The rumours were true. In a low-key press release Apple unveiled it’s latest M-class chipsets with the introduction of the M2 Pro and M2 Max SoCs. These powerful new additions will be featured in the 14 and 16-inch MacBook Pros. The updated Mac mini will now receive the option of the M2 and M2 Pro…
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RUMOUR: Apple to make its first product announcement of 2023 on January 17th
RUMOUR: Apple is set to make its first product announcement of 2023 on Tuesday, January 17th, according to Apple leaker Jon Prosser. The announcement is expected to include updated MacBook Pros and Mac mini models, featuring the same design as the models announced in October 2021, with improved performance thanks to new M2 Pro and…
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Maximize Your Smartphone’s Battery Life: 7 Simple Strategies
As smartphones continue to play an increasingly vital role in our daily lives, the ability to conserve battery power has become a critical concern. With the constant use of social media, streaming services, and video calls, it can be challenging to make it through the day without running out of juice. However, with a few…